Design happens in West Michigan. There is a rich history of industrial design and that is translating now to design in IT and tech spaces. The West Side is becoming a tech corridor where creative startups are consolidating. Our building alone is full of creative companies. We’re meeting people and talking about how we can partner and create connections with those in the design community outside of architecture.
The maker culture exemplified by GR Makers and The Geek Group brings an innovative thought process, shared work space and equipment and creates different types of design. Major events inspired by creatives like Design Week and ArtPrize bring design to the community.
Industrial design is inspirational to us. We interact with sleek, designed equipment every day with our smart phones but that hasn’t translated to our spaces yet, our homes. We are starting to see trends toward higher performing houses, houses that better our environments. Industrial design is pushing people to think differently about all design. We're excited to see the demand for design in West Michigan move toward our homes and the way we live in our homes. Our role is to help people interpret what a high performing, designed space means to them and we look forward to the challenge!