MMA Talks with Scott Branc of New Urban Home Builders
We invited our partner Scott Branc, Principal of New Urban Home Builders for an MMA Talk. We’re currently working together on a large scale, modern renovation project in Kalamazoo. See more about that project.
Scott is an engineer by education and he described the fundamentals of his work as: building science, high performance construction and a passion for architecture.
Our conversation focused on finding the right level of sustainability for each project and each client, based on a common approach that seeks the right balance of materials and performance characteristics for each individual client and project. The challenge lies in identifying the best balance for each individual and project. …
Design happens in West Michigan. There is a rich history of industrial design and that is translating now to design in IT and tech spaces. The West Side is becoming a tech corridor where creative startups are consolidating. Our building alone is full of creative companies. We’re meeting people and talking about how we can partner and create connections with those in the design community outside of architecture.
The maker culture exemplified by GR Makers and The Geek Group brings an innovative thought process, shared work space and equipment and creates different types of design. Major events inspired by creatives like Design Week and ArtPrize bring design to the community.
Industrial design is inspirational to us. We interact with sleek, designed equipment every day with our smart phones but that hasn’t translated to our spaces yet, our homes. We are starting to see trends toward higher performing houses, houses that better our environments. Industrial design is pushing…